Toadfish innovative SmartGrip technology allows the Can Cooler to stick to any smooth surface. From a lack of cup holders on a rocking boat to wagging dog tails, this product will keep your drink upright, accident-free, and icy cold. To use simply place The Can Cooler on any smooth surface and it will keep your drink in place (securely up-right). Also, for every product sold, we will replant new oyster beds to help clean our coastal waters. Let’s Put ‘Em Back.